Do you still do your grocery in person? Online? Or.....?

E-marketing has always been a challenge to the food retailer industry.  Traditional and conservative stereotypes hinder the development of electronic shopping in the industry.  This also reflects in our Australia food retailing industry such as Coles.  

Despite Coles has introduced online shopping over a decade ago, the majority of the public, 87%, has never bought grocery online (Community and Sustainability report, 2010).   Technology has been evolving greatly in the past few years.  Social network system are occupying great amount of users’ time.  While Coles are focusing on their weekly e-newsletter, media in the Internet has been changing to a different dimension.  

In fact, how can the food retailer like Coles make use of electronic marketing and media to boost their profitability?  

Tesco, in South Korea started a new campaign.  This campaign evolves the ways people shop.  Tesco makes use of the electronic media in the public transportation not only as a marketing communication tool, but ALSO, a virtual store.  This virtual store provides a new electronic shopping experience to their customers, by combining electronic marketing tools and a brand new supply chain.  

What we can be sure is that, this marketing strategy is a new interaction between the marketers and the consumers.  Is this the future of our society?  Is this new interaction the Web 3.0 that we are heading to ?  What do you think?

What role does Auspost play in e-marketing?

People has been saying physical postage service is outdated.  Others say, in the 21st century, no one would send letters to their friends and relatives anymore.  In the digital world nowadays, we are enjoying the convenience brought by emails, instant messengers, SMS, facebook, twitter, etc, etc...   These technology are replacing the old fashion way of messaging by sending letters.  However, post office are still surviving and are not expected to be gone in any short future.  

Then, with the emergence of new technologies, what have the market done to keep postal service alive as it has always been?  The answer is : E-MARKETING itself.

CLICK HERE to have a look at the new relationship between eBay and Auspost.

CLICK HERE and HERE to purchase and use their new products and services. 

With the advanced technology and high-speed internet, online transactions have been increasingly increasing in the past decades.  In order to catch up the migration occurring in the market, Auspost has newly developed a partnership with eBay Australia.  The new partnership brings together with new products and services to the electronic markets.  As e-marketing is growing rapidly, demand for parcel services increase accordingly.  With this Partnership, Auspost is trying to reposition themselves in the market, by increasing their exposure in the online market, such as eBay.  
What do you think about the new strategy of Auspost with eBay?  What role does Auspost play in the world of e-marketing nowadays?

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This blog is created to generate posts and discussions.
Posts focus on current issues around electronic marketing in our world.